Privacy Policy
Date: [22 March 2024]
1. Information on the collection of personal data
1.1 Personal data
Below, we provide information regarding the processing of personal data when using our website. Personal data refers to any data that can be linked to you personally, such as your name, address, email addresses, or user behavior. We aim to inform you about our data processing operations in this way while simultaneously fulfilling our legal obligations, particularly those arising from the EU General Data Protection Regulation (GDPR).
2. Processing of personal data when visiting our website
When using the website for purely informational purposes—that is, when you simply view it without registering or transmitting other information to us—we process the personal data that your browser transmits to our server. The data described below is technically necessary for us to display our website and to ensure its stability and security; we are therefore required to process it. The legal basis is Art. 6(1)(f) GDPR:
(A) IP address
(B) Date and time of the request
(C) Content of the request (page visited)
(D) Volume of data transmitted
(E) Browser
3. Additional functions and services on our website
3.1 Overview of various services
In addition to the purely informational use of our website, we offer various services that you may use if interested (e.g., account registration, purchase of goods). We also utilize further functions to facilitate sales (e.g., selection of payment methods) and to analyze or market our offerings; these are explained in greater detail in sections 4 and 5 below. To use these, you generally need to provide additional personal data, and/or we process such additional data required to provide the respective services. The aforementioned data processing principles apply to all processing purposes described here. 3.2 Use of external service providers
In some cases, we use external service providers to process your data (e.g., payment service providers, shipping companies; for further details, see sections 5 and 6 below). We select these service providers carefully; they are bound by our instructions and are subject to regular review. 3.3 Involvement of other third parties
Furthermore, we may share your personal data with third parties not yet mentioned in this privacy policy if we offer participation in promotions or prize draws, the conclusion of contracts, or similar services jointly with partners. Depending on the service, your data may also be collected by the partners acting as independent controllers. You will receive further information when your data is collected or in the description of the respective offers.
3.4 Third parties outside the EEA
If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the implications of this in the description of the offer.
4. Processing of personal data when contacting us or registering an account
If you contact us via email or a contact form, we store the data you transmit (your email address, name, and, if applicable, telephone number) in order to respond to your inquiries. If you register a customer account with us, we collect only the information you voluntarily provide. This data may include, for example:
(A) Your first and last name and, if applicable, your title or username
(B) Access credentials: your email address and a password of your choice
(C) Your contact details, e.g. B. Your name, postal addresses, telephone numbers, fax numbers, e-mail addresses
(D) Any other information regarding you and your interests that you may share with us
5. Processing of personal data when making a purchase from us
5.1 Purchase information
When you order something from our online shop, we collect your purchase data. Depending on the type of purchase and the processing status, the purchase data may include the following information:
(A) Details of the purchased items (name, price, model, etc.)
(B) Order number
(C) Delivery and billing addresses
(D) Delivery and payment status, e.g., "completed" or "shipped"
(E) Messages and communication related to purchases (e.g., complaints and messages to customer service)
(F) Return status, e.g., "in progress"
(G) Information regarding service providers involved (e.g., tracking numbers from parcel services)
5.2 Payment data
We offer various payment methods—specifically credit card and PayPal. We collect the payment data you provide in order to process the payment. Further
We receive payment data from external payment service providers and credit agencies with whom we collaborate on payment processing and credit checks. We only transmit to our payment service providers the information necessary for payment processing. This payment data includes:
(A) Billing addresses
(B) Preferred payment method
(C) IBAN and BIC or account number and bank code
(D) Credit card details
Payment data also includes other information directly related to payment processing and credit checks. This applies, for example, to information that external payment service providers use for identification – such as your PayPal ID if you pay via PayPal.
6. Cookies
6.1 General information about cookies
We may use cookies, tags, web pixels, and similar technologies to automatically collect information about the use of our services. Cookies or tags are snippets of code that allow our technology partners to collect information that does not typically directly identify you. Where required by law, we will obtain your consent before using cookies or other tracking technologies. The information in this section describes our use of cookies and your options for controlling the use of cookies for advertising purposes. As described below, we will not use cookies or similar tracking technologies that process your personal data unless they are "strictly necessary cookies" or you have given your active consent (opt-in) via the cookie banner or consent manager provided on our website. You can withdraw your consent or update your preferences at any time by clicking the "Manage cookies" link in the website footer.
6.2 Cookies.
Cookies are small web files that a website or its provider transfers to your device's hard drive via your web browser. They allow the website's or provider's system to recognize your browser and remember certain information.
In general, we use first-party and third-party cookies for the following purposes: to ensure the proper functioning of our services; to guarantee a secure browsing experience while using our services; to collect passive information about your use of our services; to measure how you interact with our marketing campaigns; to help us improve our services; and to store your preferences to enhance your user experience.
We use the following types of cookies on our services:
Strictly necessary cookies. These cookies are essential because they enable you to use our services. For example, strictly necessary cookies allow you to access secure areas within our services. Without these cookies, certain services cannot be provided. These cookies do not collect information about you for marketing purposes. This category of cookies is essential for the functioning of our services and cannot be disabled.
Functional cookies. We use functional cookies to store your choices so that we can customize our services to provide you with enhanced features and personalized content. These cookies can be used, for example, to remember your name or preferences within our services. We do not use functional cookies to target you with online marketing. Although these cookies can be disabled, this may result in limited functionality while you use our services.
Performance or analytics cookies. These cookies collect passive information about how you use our services—including the web pages you visit and the links you click. We use the information collected by these cookies to improve and optimize our services. We do not use these cookies to target you with online marketing. You can disable these cookies as described below.
Advertising or targeting cookies. These cookies are used to make advertising messages more relevant to you. They perform functions such as preventing the same ad from appearing repeatedly, ensuring the proper display of advertising materials for advertisers, and—in some cases—selecting ads based on your interests. Our external advertising partners may use these cookies to create a profile of your interests and display relevant advertising on other websites.
You can disable the use of these cookies as described below.
6.3 Your Choices
You can manage browser cookies via your browser settings. The "Help" function in most browsers explains how to prevent your browser from accepting new cookies, how to be notified when you receive a new cookie, how to block cookies, and when cookies expire. If you block all cookies in your browser, neither we nor third parties will transmit cookies to your browser. However, if you do so, you may have to manually adjust certain settings each time you visit a website; furthermore, some functions and services may no longer work properly.
6.4 Web Pixels
To determine the success rate of our marketing campaigns or other objectives related to our services, we occasionally use so-called conversion pixels. These trigger a short line of code that informs us when you have clicked a specific button or visited a specific page (e.g., a thank-you page after completing the sign-up process for one of our services or filling out one of our forms). In addition, we use web pixels to analyze usage patterns within our services. The use of pixels allows us to record that a specific device, browser, or application has visited a particular webpage.
6.5 Analytics Services
We may engage external service providers to monitor and analyze the use of our services. We currently use Google Analytics. Google Analytics is a web analytics service that tracks and reports on website traffic. Further information regarding Google’s privacy practices can be found on Google’s "Privacy & Terms" webpage at: https://policies.google.com/privacy?hl=en. The "Google Analytics Opt-out Browser Add-on" offers visitors the option to prevent their data from being collected and used by Google Analytics; it is available at: https://tools.google.com/dlpage/gaoptout. 6.6 Behavior-based Remarketing
We also use remarketing services to display advertisements to you on third-party websites after you have visited our services. For this purpose, visitors are grouped based on specific actions taken on our services—such as the duration of their visit. This enables us to understand your preferences and show you personalized advertisements, even when you are browsing another website that also participates in the Google advertising network.
We use the following tools and services for these purposes:
The remarketing service Google Ads is provided by Google. You can opt out of this usage by visiting the Google Ads settings page: https://www.google.com/settings/ads.
If Google Ads is configured to collect personal data, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, acts as the data controller.
Bing Ads is a service operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Please read Microsoft’s privacy statement for further information on how Microsoft processes your data: https://privacy.microsoft.com/en-US/. When you access our website via Bing Ads advertisements, a cookie is placed on your computer. Additionally, a "Universal Event Tracking" tag is integrated into our website. This is a piece of code that, in conjunction with the cookie, stores data regarding website usage—such as the time spent on the site, the sections visited, and the advertisements used to access the site. Furthermore, Microsoft can track your usage patterns across multiple electronic devices using "cross-device tracking." The collected information is transmitted to a Microsoft server in the United States. If Bing Ads is configured to collect personal data, the cookie banner on our services allows you to provide your consent for Bing Ads. Facebook Ads: By using "Facebook Business Tools," we can display interest-based ads to you while you use Facebook. To adjust your preferences or disable the personalization of ads displayed via Facebook, you can—in addition to the "Your Choices" section below—access Facebook's "Ad Preferences." We do not share any of your personal data with Facebook. Furthermore...
...there is a possibility that we display advertisements to target groups exhibiting characteristics similar to yours. For this purpose, a list of email addresses is irreversibly encrypted via hashing and uploaded or transmitted from our website; Facebook subsequently matches this hashed data against its own users, creates a "Lookalike Audience" (a target group with similar characteristics) based on this, and deletes the uploaded list. We do not have access to the identities of the individuals included in this "Lookalike" audience—unless they choose to click on one of our advertisements.
6.7 Other tracking technologies.
We may also use tracking technologies to collect so-called "clickstream" data. This includes, for example, the domain name of the internet service provider through which you access the internet, your device type, the IP address used to connect your computer to the internet, your browser type and version, your operating system and platform, the average time spent on our website, the web pages you visit, the content you search for, access times, and other relevant statistics. Furthermore, for the same purposes, we may assign unique identifiers to the device or other access credentials you use to access our website.
The following technologies may also be used on our website: JavaScripts—code snippets embedded in various areas of websites and applications that enable a variety of functions (such as accelerating the refresh rate of certain features or monitoring the usage of various online components); Entity Tags—HTTP-based code mechanisms that allow parts of websites to be stored or "cached" locally in your browser to improve website performance; and HTML5 Local Storage—a technology that allows website data to be stored or "cached" locally in your browser so that it can be retrieved when you visit the website again. 6.8 "Do Not Track"
Some internet browsers—such as Internet Explorer, Firefox, and Safari—offer the option to transmit so-called "Do Not Track" or "DNT" signals. As no uniform standards for "DNT" signals have been adopted to date, our website does not currently process or respond to "DNT" signals.
6.9 Location Information
You have the option to adjust your device settings so that information regarding your physical location is not transmitted to us or to third parties. You can do this by (a) disabling location services in your device settings; or (b) revoking permission for specific websites or mobile applications to access location information by changing the relevant preferences and access rights in your mobile device or browser settings.
7. Transmission of Data to Third Parties
7.1 Transmission Only Within Legal Limits
We only transmit your data when permitted under German or European law. In particular, we work closely with certain service providers—for example, in the area of customer service (e.g., hotline providers), technical service providers (e.g., for data center operations), or logistics companies (e.g., postal service providers such as Yunexpress). As a general rule, these service providers may only process your data on our behalf and under specific conditions. When we engage them to process orders, these service providers are granted access to your data only to the extent and for the duration necessary to provide the respective service. If you make a purchase from one of our partners, we transmit certain purchase-related data concerning you to the respective partner (e.g., your name and delivery address) so that they can send you the ordered goods.
7.2 Technical Service Providers
We work with technical service providers to enable the provision of our services. These service providers include, for example, SHOPLINE. If these service providers process your data outside the European Union, this may mean that your data is transferred to a country with a lower level of data protection than that of the European Union. In such cases, we ensure that the service providers in question guarantee an equivalent level of data protection, whether contractually or by other means.
7.3 Payment service providers and credit reference agencies
We offer various payment options, such as payment by credit card, PayPal, or invoice. For this purpose, payment data may be transmitted to the payment service providers with whom we work. Further detai
Details regarding the processing of personal data by payment service providers can be found in their respective privacy policies:
7.4 Shipping Service Providers
(A) We partner with the external shipping service provider YunExpress to deliver orders. These shipping service providers receive the following data to fulfill the respective order:
(B) Your name
(C) Your delivery address
(D) Your postal number (if applicable, provided you wish to have the order delivered to a DHL Packstation)
(E) Your e-mail address (if applicable, provided the shipping service provider wishes to inform you of the estimated delivery date via e-mail)
7.5 Authorities and Other Third Parties
If we are required to do so by an official or court order, or if it is necessary for law enforcement purposes, we may transmit your data to law enforcement agencies or other third parties.
8. Data Storage and Deletion
We store your personal data for as long as necessary to fulfill the purposes stated in this privacy policy, particularly to meet our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law permits storage for specific purposes—including, for example, the defense against legal claims.
When you close your customer account, we delete all data we have stored about you. If complete deletion of your data is not possible or required for legal reasons, the data in question will be blocked from further processing. In the event of such blocking, technical and organizational measures are implemented to ensure that only a limited number of employees can access the data—and then only on a "need-to-know" basis and exclusively for selected purposes (e.g., in the event of a tax audit). Blocking occurs, for example, in the following cases:
(A) Your order and payment data, as well as any other relevant information, are generally subject to various statutory retention obligations, such as those stipulated in the German Commercial Code (HGB) and the Fiscal Code (AO). The law requires us to retain this data for tax and financial audit purposes for a period of up to ten years. Only after this period has elapsed may we permanently delete the data in question.
(B) Even if your data is not subject to a statutory retention obligation, we may—in cases permitted by law—refrain from immediate deletion and instead initially block the data. This applies in particular where we require the data in question for the further processing of the contract, or for the assertion of or defense against legal claims (e.g., in the event of complaints). In such cases, the duration of the blocking is determined by statutory limitation periods. Once the relevant limitation periods have expired, the data in question will be permanently deleted.
Deletion may be waived in cases permitted by law if the data is anonymized or pseudonymized and deletion would render processing for scientific research or statistical purposes impossible or seriously impair it.
9. How is my personal data protected?
We employ technical and organizational measures to secure our systems. Regarding your order and customer login, we transmit your personal data securely using SSL (Secure Socket Layer) encryption. 10. Your Rights
10.1 Your rights vis-à-vis us as the controller
You have the following rights vis-à-vis us as the controller regarding the personal data concerning you:
(A) Right of access,
(B) Right to rectification or erasure,
(C) Right to restriction of processing,
(D) Right to object to processing,
(E) Right to data portability,
(F) Right to withdraw consent (provided that consent is the basis for the data processing).
10.2 Requests for information
To ensure that your data is not disclosed to third parties in response to requests for information, please attach sufficient proof of identity to your request.
10.3 Withdrawal of consent
If you have given your consent to the processing of your data, you may withdraw this consent at any time. Such a withdrawal affects the lawfulness of the processing of your personal data once you have declared the withdrawal to us. The lawfulness of the processing of your data up to the time of your withdrawal remains unaffected.
10.4 Objection to processing based on a balancing of interests
(A) Insofar as we base the processing of your personal data on a balancing of interests...
...you may object to the processing. This applies, in particular, when the processing is not necessary for the performance of a contract with you; we explain this separately below in the description of the respective functions. If you exercise such a right to object, we ask that you explain the reasons why we should not process your personal data in the manner we have been doing. In the event of an objection, we will review the situation and either cease or adjust the data processing or demonstrate to you our compelling legitimate grounds for continuing the processing.
(B) You may, of course, object to the processing of your personal data for advertising and data analysis purposes at any time. The best way to object to use for advertising purposes is to contact us using the contact details provided above.
You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data. The competent supervisory authority is determined by the location of the data controller's registered office. However, you may contact any data protection authority in a European Union Member State—particularly the authority responsible for your place of residence—which will then forward your complaint to the competent authority.
11. Changes to this Privacy Policy
Further improvements to our website or changes in legal or regulatory requirements may necessitate changes to this Privacy Policy. We therefore recommend that you review this Privacy Policy from time to time. 12. CALIFORNIA PRIVACY RIGHTS
Section 1798.83 of the California Civil Code—also known as the "Shine The Light" law—permits users who are California residents to request and obtain information from us once a year, free of charge. This information concerns the categories of personal data (if any) that we have disclosed to third parties for direct marketing purposes, as well as the names and addresses of all third parties with whom we shared personal data during the immediately preceding calendar year. If you are a California resident and wish to make such a request, please submit it to us in writing using the contact information provided below.
If you are under the age of 18, reside in California, and have a registered account on this website, you have the right to request the removal of unwanted data that you have publicly posted on the website. To request the removal of such data, please contact us using the contact information provided below. Please include the email address associated with your account and a statement confirming that you are a California resident. We will ensure that the data is no longer publicly displayed on the website; however, please note that it may not be possible to completely or comprehensively remove the data from our systems.
13. SECURITY OF YOUR INFORMATION
We employ administrative, technical, and physical security measures to protect your personal data. Although we have taken reasonable steps to secure the personal data you transmit to us, please be aware that, despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be fully protected against interception or other forms of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized third parties. Therefore, we cannot guarantee absolute security when you provide personal data. We collect personal data—such as credit card numbers—securely via pages protected by SSL technology.
14. No Sale of Personal Data
Our website does not sell customers' personal data.
Privacy Policy Inquiries: If you have any questions, please contact us at service@qlivs.com.
Service Hours: Mon. – Fri., 08:00 – 17:00 (UTC+8).